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Marketing Ideas - Customer Surveys

 Making the Sale...and Keeping It

Here's a simple way to check and see if your company is fulfilling its promises. Print out the following questionnaire and ask all employees except your sales staff to fill it out. When completed, analyze the results and   if needed   implement a plan to revise your sales process.

For more information about improving your company's process, see our previous article, Turn More Salespeople into Superstars

Do We Follow Through on Our Sales Promises? 

 1. Do you think all employees are familiar with our company's sales pitches for every product and service?

  ____ Yes                ____ No

 2. How well does the sales department communicate customers' needs to the rest of the company?

   ____ Extremely well. We have written communications and meetings, when necessary, so that salespeople can convey individual customer's needs.

   ____ Very well. We rarely have miscommunications about what our customers need.

   ____ Adequately. We have occasional miscommunications.

   ____ Inadequately. We often have miscommunications.

 3. Do salespeople create difficulties for employees in other departments?

  ____ Yes                ____ No

  If yes, please specify what the difficulties are:

 4. Does the sales department correctly complete necessary sales documents on a timely basis?

  ____ Yes, always   ____ Usually   ____ Sometimes   ____ Never

 5. Does the sales department handle customer complaints promptly and satisfactorily?

  ____ Yes, always   ____ Usually   ____ Sometimes    ____ Never

 6. Does the sales department have a good reputation within your department?

  ____ Yes, very good   ____ Good    ____ Okay   ____ No

 7. From your experience, do our customers have a favorable impression of our sales department?

  ____ Yes, very good   ____ Good   ____ Okay   ____ No   ____ Don't know

 8. Any additional suggestions on how we can improve customer service and fulfill all our promises? Thank you for your help.

Virtualex.com Ronald J. Cappuccio, J.D., LL.M.(Tax) 1800 Chapel Avenue West Suite 128 Cherry Hill, NJ 08002 Phone:(856) 665-2121      Fax: (856) 665-9005 Email: ron@taxesq.com
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